{"product_id":"think-before-you-think-understanding-your-brains-mission-control-paperback","title":"Think Before You Think (Understanding Your Brain's Mission Control) Paperback","description":"\u003cp class=\"MsoNormal\"\u003eFrom a world-renowned neuroscientist comes a revelatory\nexploration of the neural processes in our brains that shape our day-to-day\nexistence: how they work, what happens when they falter and how we can maintain\nthem throughout our lives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e‘Owen is not just one of our top scientists, but a great\nstoryteller.’ DANIEL LEVITIN\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e‘From jewelry heists to the nature of free will, Owen’s\nexploration of our cognitive powers is both a gripping story and a masterful\nsummary of his pioneering research into the inner workings of our minds and\nbrains.’ ANIL SETH, bestselling author of \u003ci\u003eBeing You\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eWhy is it that some people breeze through life with the\nmental clarity of a chess grandmaster, while others struggle to organize their\nthoughts or even remember where they left their keys?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eOur brains are miraculous things. Through a set of processes\ncalled executive functions, they drive everything over the course of our lives,\nallowing us to create and retrieve memories, understand our own and others’\nemotions, plan our short- and long-term goals, and much more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eDrawing on gripping case studies and cutting-edge research,\nacclaimed neuroscientist Adrian Owen maps out the architecture of our brains\nand these executive functions. From encounters with memory champions, athletes\nwho have suffered multiple concussions and patients with conditions such as\nADHD, autism, Parkinson’s and Alzheimer’s, he reveals the importance of these\nfunctions not only for the potential of our brains but to our very ways of\nbeing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eThink Before You Think\u003c\/i\u003e presents a remarkable\npicture of both the brain’s brilliance and its fragility, providing practical\nadvice on maintaining our executive functions at every stage of our lives. In\ndoing so, it brings readers to a closer understanding of what it is that makes\neach of us human.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e‘Owen is a wonderful guide and takes readers on a\nfascinating journey into the human mind … \u003ci\u003eThink Before You Think\u003c\/i\u003e provides\na practical blueprint for a brighter future.’ PROFESSOR RICHARD WISEMAN, author\nof \u003ci\u003e59 Seconds\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout The Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDr Adrian Owen\u003c\/b\u003e is a British neuroscientist. He is\ncurrently the Canada Excellence Research Chair in Cognitive Neuroscience and\nImaging at The Brain and Mind Institute, Western University, Canada. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHis work has appeared in many of the world’s most\nprestigious science and medical journals, and his research has been widely\ndiscussed on radio and television stations around the world. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe has worked with institutions such as the BBC, TED, and\nthe Science Museum. He was elected a Fellow of the Royal Society in 2024.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":45680940581071,"sku":"9781783352999","price":37.06,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_93320e7e-537f-4494-8749-3703b5970714.webp?v=1786071124","url":"https:\/\/popular.baby\/products\/think-before-you-think-understanding-your-brains-mission-control-paperback","provider":"Popular Bookstore","version":"1.0","type":"link"}