{"product_id":"the-tipping-point-how-little-things-can-make-a-big-difference-paperback","title":"The Tipping Point: How Little Things Can Make a Big Difference (Paperback)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eFrom the bestselling author of \u003ci\u003eThe Bomber Mafia\u003c\/i\u003e: discover\nMalcolm Gladwell's breakthrough debut and explore the science behind viral\ntrends in business, marketing, and human behavior.\u003c\/b\u003e The tipping point\nis that magic moment when an idea, trend, or social behavior crosses a\nthreshold, tips, and spreads like wildfire. Just as a single sick person can\nstart an epidemic of the flu, so too can a small but precisely targeted push\ncause a fashion trend, the popularity of a new product, or a drop in the crime\nrate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and\nbrilliantly illuminates the tipping point phenomenon, is already changing the\nway people throughout the world think about selling products and disseminating\nideas.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003e“A wonderful page-turner about a fascinating idea that should affect the way\nevery thinking person looks at the world.” —Michael Lewis\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44676239032527,"sku":"9780316679077","price":17.39,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_b1e41071-2a89-4c05-9fd5-19bf0a0e8b07.jpg?v=1772789828","url":"https:\/\/popular.baby\/products\/the-tipping-point-how-little-things-can-make-a-big-difference-paperback","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}