{"product_id":"the-slingshot-formula-how-angry-birds-launched-their-way-from-indie-game-to-global-icon","title":"The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon","description":"\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eHow a tiny startup slingshot their way to building the\nworld's most successful mobile gaming brand\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\"This is more than a post-mortem of a hit game; it's\nthe anatomy of a cross-media phenomenon that soared across\nindustries.\" \u003cb\u003eJohn Schulte\u003c\/b\u003e\u003cbr\u003e\n\"Essential reading for anyone in the games industry.\" \u003cb\u003eNitish\nMittersain\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eBillions of downloads. Global\nrecognition. Presence in Hollywood, Netflix, Roblox, Minecraft and\nLEGO. How many broken eggs along the way?\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003ci\u003eThe Slingshot Formula\u003c\/i\u003e is the definitive behind-the-scenes analysis\ninto the business tactics, marketing genius and wild stunts that led an unknown\nstartup to turn the mobile game \u003ci\u003eAngry Birds\u003c\/i\u003e into a true pop\nculture phenomenon.\u003cbr\u003e\n\u003cbr\u003e\nIn 2009, a small independent video game studio in Finland was on the brink of\nbankruptcy. It employed eighteen young people, none of whom had any previous\ncorporate experience. By the time their 52nd mobile game, \u003ci\u003eAngry Birds\u003c\/i\u003e,\ncomes around, it is make-or-break time for the company...\u003cbr\u003e\n\u003cbr\u003e\nOver the following four months, \u003ci\u003eAngry Birds\u003c\/i\u003e got downloaded one\nmillion times and became an instant mobile hit. The simple but mightily\naddictive game would proceed to change the course of its creators' lives\nforever.\u003cbr\u003e\n\u003cbr\u003e\nIn just a few years, the game flew to 4 billion downloads and slingshot its way\ninto cinemas around the world. More than a decade later the brand has become\nnothing short of a phenomenon. \u003ci\u003eAngry Birds\u003c\/i\u003e has evolved into a\nglobally recognized entertainment brand.\u003cbr\u003e\n\u003cbr\u003e\nFilled with exclusive stories and insider tips, \u003ci\u003eThe Slingshot\nFormula \u003c\/i\u003eserves as the maverick playbook of what to do (and what not to\ndo) when navigating fast-lane success in the rapidity of the digital era.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44684653461711,"sku":"9781399819923","price":36.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_f2bbb9cb-54af-417a-a278-4efd69f27de0.jpg?v=1773307106","url":"https:\/\/popular.baby\/products\/the-slingshot-formula-how-angry-birds-launched-their-way-from-indie-game-to-global-icon","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}