{"product_id":"the-science-of-flavour-unlock-the-secrets-of-flavourful-cooking","title":"The Science of Flavour: Unlock the Secrets of Flavourful Cooking","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThey say you eat with the eyes. But we now know that\nsmell, texture, temperature, colour and even atmosphere – down to the\nbackground music – influence how we perceive flavour.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nAs anyone who has lost their sense of taste will know, flavourless food is dull\nand monochrome - it is flavour that brings food into full technicolour life.\nYet it's not always easy to make something tasty; the secrets to flavour can\nbaffle chefs and scientists alike.\u003cbr\u003e\n\u003cbr\u003e\nFood science expert Dr Stuart Farrimond explores major flavour categories such\nas salt, acid and heat (from chillies) and how they interact, and profiles all\nthe major foods from individual fruit, veg, herbs and spices to the building\nblocks such as rice and wheat that give us stapes like bread, pasta, and\nnoodles. With pairing notes for every ingredient, you'll soon be inventing new\nrecipes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eMedical doctor turned food scientist and author of DK\nbestsellers The Science of Cooking (2017), The Science of Spice (2018) and The\nScience of Living (2020), \"Dr Stu\" is a science and medical writer,\npresenter and educator. He makes regular appearances on TV, radio, and at\npublic events, and his writing appears in national and international\npublications. Stuart is also the founder and editor of online lifestyle-science\nmagazine Guru.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44681372172495,"sku":"9780241667637","price":47.96,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_ceb4a92a-af3c-4254-a6fa-45b2201ff18e.jpg?v=1772789647","url":"https:\/\/popular.baby\/products\/the-science-of-flavour-unlock-the-secrets-of-flavourful-cooking","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}