{"product_id":"the-little-book-of-ikigai-hardcover","title":"The Little Book of Ikigai (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003eIn a world that feels ever more hurried and disjointed, the\nidea of \u003ci\u003eikigai\u003c\/i\u003e - the reason for being - shines out like a\nbeacon of hope. Rooted in Japanese culture and closely associated with the\npeople of Okinawa, a so-called 'Blue Zone' where residents live incredibly long\nand, more importantly, fulfilling lives, the true meaning of \u003ci\u003eikigai\u003c\/i\u003e is\nhard to pin down, with many interpretations and wider applications depending on\nyour definition. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eAt its core, however, is a belief that a life lived with\npurpose and joy, whether that be finding the dream job or savouring a delicious\nmeal with loved ones, leads to greater fulfilment, happiness and wellbeing.\u003cbr\u003e\n\u003cbr\u003e\nThis little book serves as a window into this enigmatic philosophy, exploring\nits cultural origins and underlying philosophy, some practical tips to\nintegrate it into your own life, as well as some words of wisdom and advice\nfrom the preeminent \u003ci\u003eikigai\u003c\/i\u003e experts, both ancient and modern.\nWhether you're looking for a new direction in life, or seeking more fulfilment\nin the everyday, this book will shed light on a timeless practice that will\nhelp you uncover what truly makes life worth living.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eSAMPLE TEXT\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003e\"I would describe ikigai as the feeling that we are alive in the here\nand now, and the individual awareness that drives us to survive.\"\u003c\/b\u003e\u003cbr\u003e\nProfessor Akihiro Hasegawa\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003e\"When you put your finger on what your \u003ci\u003eikigai\u003c\/i\u003e is, it's\nlike you gain a superpower. It's like you get a GPS for your life.\"\u003c\/b\u003e\u003cbr\u003e\nTim Tamashiro\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eThe Japanese word \u003ci\u003eikigai\u003c\/i\u003e (ee-key-guy) combines the\nterms \u003ci\u003eiki\u003c\/i\u003e, meaning \"alive\" or \"life,\"\nwith \u003ci\u003egai\u003c\/i\u003e, meaning \"benefit\" or \"worth.\"\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eThe \u003cb\u003eOH \u003c\/b\u003elist features innovative, quirky\nbooks that reflect style, popular culture and current trends.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44971255660751,"sku":"9781035422739","price":14.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_ca1d7b9e-07c7-413c-aae0-a99001aaeef3.jpg?v=1775438148","url":"https:\/\/popular.baby\/products\/the-little-book-of-ikigai-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}