{"product_id":"thank-you-for-arguing-4e","title":"Thank You for Arguing, Fourth Edition (Revised and Updated)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThe definitive guide to getting your way, revised and\nupdated with new material on writing, speaking, framing, and other key tools\nfor arguing more powerfully\u003c\/b\u003e\u003cbr\u003e\n \u003cbr\u003e\n\u003cb\u003e“Cross Cicero with David Letterman and you get Jay Heinrichs.”―Joseph Ellis,\nPulitzer Prize–winning author of \u003ci\u003eThe Quartet\u003c\/i\u003e and \u003ci\u003eAmerican\nSphinx\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\n \u003cbr\u003e\nNow in its fourth edition, Jay Heinrichs’s \u003ci\u003eThank You for Arguing\u003c\/i\u003e is\nyour master class in the art of persuasion, taught by history’s greatest\nprofessors, ranging from Queen Victoria and Winston Churchill\nto Homer Simpson and Barack Obama. \u003cbr\u003e\n\u003cbr\u003e\nFilled with time-tested secrets for emerging victorious from any dispute,\nincluding Cicero’s three-step strategy for inspiring action and Honest Abe’s\nShameless Trick for lowering an audience’s expectations, this fascinating\nbook also includes an assortment of persuasion tips, such as:\u003cbr\u003e\n \u003cbr\u003e\n• \u003cb\u003eThe Chandler Bing Adjustment\u003c\/b\u003e: Match your argument to your\naudience (that is, persuasion is not about you).\u003cbr\u003e\n• \u003cb\u003eThe Belushi Paradigm\u003c\/b\u003e: Before people will follow you, they have to\nconsider you worth following. \u003cbr\u003e\n• \u003cb\u003eThe Yoda Technique\u003c\/b\u003e: Transform a banal idiom by switching the\nwords around. \u003cbr\u003e\n \u003cbr\u003e\nAdditionally, Heinrichs considers the dark arts of persuasion, such as\npoliticians’ use of coded language to appeal to specific groups. His sage guide\nhas been fully updated to address our culture of “fake news” and political\npolarization. \u003cbr\u003e\n \u003cbr\u003e\nWhether you’re a lover of language books or just want to win more anger-free\narguments on the page, at the podium, or over a beer, \u003ci\u003eThank You\nfor Arguing\u003c\/i\u003e is for you. Warm, witty, and truly enlightening, it not\nonly teaches you how to identify a paraleipsis when you hear it but also how to\nwield such persuasive weapons the next time you really, really need to get your\nway. This expanded edition also includes a new chapter on how to reset your\naudience’s priorities, as well as new and improved ArgueLab games to hone your\nskills.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eJay Heinrichs\u003c\/b\u003e spent twenty-six years as a\nwriter, editor, and magazine-publishing executive before becoming a full-time\nadvocate for the lost art of rhetoric. He is Professor of the Practice of\nRhetoric and Oratory at Middlebury College and lectures frequently on argument\nand persuasion, speaking to audiences ranging from Ivy League business students\nto NASA scientists to Southwest Airlines executives. He lives near Middlebury,\nVermont.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44241660412111,"sku":"9780593237380","price":40.95,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_e0aaaf18-23fc-44b4-8440-c2bd82be1266.jpg?v=1772789931","url":"https:\/\/popular.baby\/products\/thank-you-for-arguing-4e","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}