{"product_id":"start-with-why-uk","title":"Start With Why","description":"\u003cp\u003eSimon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.\u003c\/p\u003e\u003cp\u003e \n\nStart with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.\n\u003c\/p\u003e\u003cp\u003e\nWhy are some people and organisations more inventive, pioneering and successful than others? \u003c\/p\u003e\u003cp\u003eAnd why are they able to repeat their success again and again?\n\u003c\/p\u003e\u003cp\u003e\nIn business, it doesn't matter what you do, it matters WHY you do it.\n\nStart with Whyanalyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.\u003c\/p\u003e\u003cp\u003e\n\nSimon Sinek explains the framework needed for businesses to move past knowing whatthey do to howthey do it, and then to ask the more important question-WHY?\n\u003c\/p\u003e\u003cp\u003e\nWhy do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44238496006351,"sku":"9780241958223","price":23.93,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_fc17e65f-8dbb-4768-8e9d-28e4a9de17eb.jpg?v=1753933560","url":"https:\/\/popular.baby\/products\/start-with-why-uk","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}