{"product_id":"rewired","title":"Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eIn Rewired, the world’s most influential management\nconsulting firm, McKinsey \u0026amp; Company, delivers a road-tested, how-to manual\ntheir own consultants use to help companies build the capabilities to\noutcompete in the age of digital and AI.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eMany companies are stuck with digital transformations that\nare not moving the needle. There are no quick fixes but there is a playbook.\nThe answer is in rewiring your business so hundreds, thousands, of teams can\nharness technology to continuously create great customer experiences, lower\nunit costs, and generate value. It’s the capabilities of the organization that\nwin the race.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eMcKinsey Digital’s top leaders Eric Lamarre, Kate Smaje and\nRodney W. Zemmel provide proven how-to details on what it takes in six\ncomprehensive sections – creating the transformation roadmap, building a talent\nbench, adopting a new operating model, producing a distributed technology\nenvironment so teams can innovate, embedding data everywhere, and unlocking\nuser adoption and enterprise scaling.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eTested, iterated, reworked, and tested again over the years,\nMcKinsey’s digital and AI transformation playbook is captured in the pages\nof \u003ci\u003eRewired\u003c\/i\u003e. It contains diagnostic assessments, operating model\ndesigns, technology and data architecture diagrams, how-to checklists, best\npractices and detailed implementation methods, all exemplified with\ndemonstrated case studies and illustrated with 100+ exhibits.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eRewired\u003c\/i\u003e is for leaders who are ready to roll up\ntheir sleeves and do the hard work needed to rewire their company for long-term\nsuccess.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eERIC LAMARRE \u003c\/b\u003eis a senior partner and leads\nMcKinsey Digital in North America. He is an engineer by training and worked in\nresearch at MIT on water waves and underwater acoustics before joining\nMcKinsey. Eric has pioneered the development of McKinsey’s Digital \u0026amp; AI\nclient service methodologies and published extensively on the topic. He\npreviously served as managing partner of McKinsey Canada. Eric is on the board\nof the Montreal Heart Institute Foundation. He is married and has two wonderful\ndaughters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eKATE SMAJE \u003c\/b\u003eis a senior partner at McKinsey and\nthe global co-leader of McKinsey Digital. A history major at heart, Kate has\nspent the past 20+ years at McKinsey working with B2C companies. A frequent\nspeaker and publisher on digital topics, she also works with clients across\ngeographies and sectors to marry the power of technology and AI with the human\nchange required to leap forward. She has experience as a chief technology\nofficer and a self-proclaimed geeky interest in technology, continuous\nlearning, and developing people. Kate is a trustee of Tommy’s, the London-based\nchildren’s charity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eRODNEY ZEMMEL \u003c\/b\u003eis a senior partner at McKinsey\nand is the global co-leader of McKinsey Digital. He has served as the managing\npartner for McKinsey’s New York and northeast offices in the United States, and\nled McKinsey’s Healthcare Practice, working with clients in pharmaceuticals,\nbiotechnology, and healthcare services. He is a recognized thought leader and\npreviously co-authored the book \u003ci\u003eGo Long: Why Long-Term Thinking Is Your\nBest Short-Term Strategy\u003c\/i\u003e. Rodney started out as a molecular biologist and\nnow partners with clients on digital transformations, AI, technology\nproductivity, and digital business building.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":43367380123855,"sku":"9781394207114","price":60.99,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_3aed5ac5-f4b6-48e8-8c7c-768d595ad82b.jpg?v=1773307308","url":"https:\/\/popular.baby\/products\/rewired","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}