{"product_id":"read-sample-follow-the-author-roger-dooley-roger-dooleyroger-dooley-follow-the-persuasion-engine-how-any-business-can-use-ai-powered-neuromarketing-to-understand-and-win-customers-hardcover","title":"Read sample Follow the author Roger Dooley Roger DooleyRoger Dooley Follow The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eTap into your customers’ unconscious minds with\ncutting-edge AI and neuromarketing techniques\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eThe Persuasion Engine,\u003c\/i\u003e by neuromarketing and\nbehavioral science expert Roger Dooley, solves the most pressing challenge\nfaced by every marketer: how to figure out why customers make the decisions\nthey do when 95% of their thought processes occur at an unconscious level. Dooley\nexplains how artificial intelligence democratizes sophisticated neuromarketing\ntools that were once available only to Fortune 500 companies, making powerful\ncustomer insight and persuasion techniques accessible to businesses of any\nsize.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThe book walks you through the evolution of traditional\nneuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the\nneed for expensive lab studies and human behavioral science experts. It offers\na comprehensive roadmap for implementing eye tracking, facial coding,\nbiometrics, implicit testing, and advanced AI behavioral techniques that\ndramatically improve marketing effectiveness while reducing costs and time\ninvestment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eInside the book, you’ll find:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eRevolutionary\n     AI prompting strategies that bring world-class behavioral science\n     expertise to your desktop\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003ePractical\n     frameworks for leveraging attention, emotion, credibility, and decision\n     architecture to boost conversions\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eStep-by-step\n     guidance for implementing biometric tools and implicit testing without\n     laboratory resources\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eAdvanced\n     techniques for creating scarcity, urgency, and FOMO that drive immediate\n     customer action\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eComprehensive\n     methods for auditing and enhancing empathy in customer communications\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003ePerfect for marketing professionals, business owners,\nentrepreneurs, and anyone with a stake in customer acquisition and\nretention, \u003ci\u003eThe Persuasion Engine\u003c\/i\u003e provides actionable\nstrategies that will transform your approach to marketing. Whether you're\nworking on a shoestring or managing enterprise campaigns, you'll discover how\nto use your customers' non-conscious motivations and create compelling marketing\nthat work on real people in the real world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eROGER DOOLEY\u003c\/b\u003e is a globally recognized expert in\napplying neuroscience and behavioral science to marketing, persuasion, and\ncustomer experience. He is a trusted advisor to Fortune 500 companies and\nstartups alike. His bestselling book \u003ci\u003eBrainfluence\u003c\/i\u003e has been\ntranslated into 11 languages.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45279608373455,"sku":"9781394383252","price":42.46,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_07818344-6f75-4feb-83ca-2860a995105a.jpg?v=1781836272","url":"https:\/\/popular.baby\/products\/read-sample-follow-the-author-roger-dooley-roger-dooleyroger-dooley-follow-the-persuasion-engine-how-any-business-can-use-ai-powered-neuromarketing-to-understand-and-win-customers-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}