{"product_id":"press-play-why-every-company-needs-a-gaming-strategy-hardcover","title":"Press Play: Why Every Company Needs a Gaming Strategy (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of\ngaming and the companies—including Peloton, Burberry, the \u003ci\u003eNew York\nTimes\u003c\/i\u003e, BMW, and Chipotle—that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eToday''s consumers demand more than products—they crave\nimmersive, personalized experiences. As a result, traditional marketing and\nengagement strategies have lost their edge. The new frontier? Gaming, where\nover three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and\nCOO of Solsten, shows how visionary companies are capitalizing on gaming''s\nunstoppable rise. Drawing on exclusive interviews and access to\nforward-thinking companies—ranging from Adidas and Puma to NASCAR and\nUnilever—Bergmann provides an insider''s view of gaming''s transformative\npower. He also delivers a practical road map for business leaders, offering\nstrategies that range from low-risk partnerships to ambitious, full-scale\ngaming ventures.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eFilled with cutting-edge insights and behind-the-scenes\nstories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will\nhelp you understand the lucrative world of video games and enable you to offer\nyour customers what they really crave.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eBastian Bergmann\u003c\/b\u003e is the cofounder and COO of\nSolsten, a technology startup that empowers companies to build deeply\nresonating, human-centered experiences for their audiences. Among its customers\nare globally recognized companies and brands such as Zynga, Electronic Arts,\nSony, DraftKings, Peloton, Dentsu, and many more. He is also a former\nconsultant at BCG.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44684601327823,"sku":"9781647826154","price":56.14,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_b78ea5cb-b31f-4f8e-9dad-5b93f18f383e.jpg?v=1773629562","url":"https:\/\/popular.baby\/products\/press-play-why-every-company-needs-a-gaming-strategy-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}