{"product_id":"play-nice-the-rise-fall-and-future-of-blizzard-entertainment","title":"Play Nice: The Rise, Fall, and Future of Blizzard Entertainment","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eFrom a \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author\nand investigative journalist comes \u003ci\u003eThe Social Network\u003c\/i\u003e for the\nvideo game industry: a riveting examination of Blizzard Entertainment's rise\nand shocking downfall—\"A fast paced thrill ride, perfect for anyone who\nhas ever played a video game\" (Ben Mezrich).\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nFor video game fans, the name Blizzard Entertainment was once synonymous with\nperfection. The renowned company behind classics like Diablo and World of\nWarcraft was known to celebrate the joy of gaming over all else. What was once\ntwo UCLA students' simple mission — to make games they wanted to play —\nlaunched an empire with thousands of employees, millions of fans, and billions\nof dollars.  \u003cbr\u003e\n\u003cbr\u003e\nBut when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the\ninfamous CEO of corporate parent Activision, the excuse he needed to start\ncracking down on Blizzard's proud autonomy. Activision began invading Blizzard\nfrom the inside. Glitchy products, PR disasters, mass layoffs, and a staggering\nlawsuit marred the company's reputation and led to its ultimate reckoning.\u003cbr\u003e\n\u003cbr\u003e\nBased on firsthand interviews with more than 300 current and former\nemployees, \u003ci\u003ePlay Nice\u003c\/i\u003e chronicles the creativity, frustration,\nbeauty, and betrayal across the epic 33-year saga of Blizzard Entertainment,\nshowing us what it really means to \"bleed Blizzard blue.\" Full of\ncolorful personalities and dramatic twists, this is the story of what happens\nwhen the ruthless pursuit of profit meets artistic idealism. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eJason Schreier\u003c\/b\u003e is the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling\nauthor of \u003ci\u003ePress Reset\u003c\/i\u003e and \u003ci\u003eBlood, Sweat, and\nPixels \u003c\/i\u003eand a reporter at \u003ci\u003eBloomberg News\u003c\/i\u003e, where he covers\nthe video game industry. He lives in Westchester, New York with his wife and\ntwo children.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44800128123087,"sku":"9781538725436","price":34.88,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_273c3d2b-3d0f-43d0-b965-f88ea5cc9085.jpg?v=1777005064","url":"https:\/\/popular.baby\/products\/play-nice-the-rise-fall-and-future-of-blizzard-entertainment","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}