{"product_id":"own-your-magic-how-to-stand-out-without-selling-out","title":"Own Your Magic: How to Stand Out without Selling Out","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003ci\u003eOwn Your MAGIC\u003c\/i\u003e is a compelling and empowering\nguide to discovering your unique strengths and crafting a personal brand\ngrounded in purpose, authenticity, and confidence.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eDrawing on her global leadership journey and mentoring work\nwith the Newton Leaders program, the author and executive coach Cindy Tan\nintroduces the MAGIC framework: Manifestation, Activation, Gift, Interest, and\nCare. This thoughtful and practical approach helps readers build a personal\nbrand that genuinely reflects who they are.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eSharing her perspective as an Asian woman in corporate\nleadership, the author offers a refreshing take on personal branding. Rather\nthan viewing it as a performance or façade, she frames it as a powerful act of\nself-recognition and self-expression.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eBlending personal stories, real-world case studies, and\nhands-on exercises, \u003ci\u003eOwn Your MAGIC\u003c\/i\u003e equips readers to uncover\ntheir authentic strengths, align their brand with their values and aspirations,\nand cultivate meaningful relationships that open new opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWhether you're a student stepping into your career, a\nprofessional in transition, or a seasoned leader looking to realign with your\npurpose, this book provides a culturally attuned perspective on how to stand\nout without compromising who you are. More than a branding guide, \u003ci\u003eOwn\nYour MAGIC\u003c\/i\u003e is an invitation to claim your voice, own your narrative,\nand lead with lasting impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eCindy Tan is an entrepreneurial commercial leader and META's\nManaging Director of Global Clients, advising Fortune 500 brands on scaling\nwith META's solutions. She also leads META's global *English as a Second\nLanguage* community, supporting 800+ non-native speakers.\u003cbr\u003e\n\u003cbr\u003e\nPreviously, she was Chief Commercial Officer at INTO University Partnerships,\ndriving international recruitment and digital marketing, and Global VP at\nTripAdvisor, expanding APAC operations and forging key partnerships. At the\nBBC, she led China expansion and post-acquisition strategies for Lonely Planet\nand Viki.com.\u003cbr\u003e\n\u003cbr\u003e\nA board member at MM2 Asia and The Marketing Society, Cindy also founded Newton\nLeaders, a leadership development firm. She holds dual EMBAs from UCLA and NUS,\nan INSEAD finance certificate, and a BA from Monash University.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUBLISHING CO","offers":[{"title":"Default Title","offer_id":44723376226511,"sku":"9789819816675","price":34.88,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_05ae1f0c-b258-45a2-b20c-2929f1f2edb7.webp?v=1774948345","url":"https:\/\/popular.baby\/products\/own-your-magic-how-to-stand-out-without-selling-out","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}