***NATIONAL BESTSELLER***
Create and market products that people can’t ignore using proven strategies
from behavioral science.
Are you ready to take your startup to the next level?
Understanding user psychology is the difference between startups that go
viral―and those that go splat. Outrageous Startup Growth is
your playbook to adopt the mindset and strategies that drive explosive business
success. Packed with real-world lessons, psychological insights, and
actionable frameworks, this book is a must-read for entrepreneurs, product
managers, and anyone looking to grow their business sustainably.
Colin Hodge, the co-founder of DOWN and creator of The
Outrageous Growth Method, shares his hard-earned wisdom from scaling startups
to over 100 million users, navigating high-stakes negotiations, and achieving
successful exits. Hodge dives deep into the entrepreneurial mindset, teaching
you how to embrace discomfort, build resilience, and learn from failures. With
nearly two decades of experience in the tech industry spanning the globe, Hodge
distills the essence of startup success into two key areas: cultivating a
growth mindset and engineering user psychology for business growth. This book
is your blueprint for:
- Harnessing
behavioral science to optimize acquisition, retention, and user value
- Creating
FOMO (Fear of Missing Out) to attract users and identify magic moments
that lead to customer loyalty
- Designing
experiences that nudge customer decisions toward success
- Unveiling
your competitors’ hidden psychological tactics and applying them using
robust principles.
Whether it’s leveraging social proof, reducing friction, or
crafting authentic branding, Outrageous Growth equips you with
the tools to build a product that users love―and can’t stop talking about.
About the Author
COLIN HODGE is the Founder of the DOWN Dating
App (originally named Bang With Friends), a viral product that has grown to
over 17 million users.
As Chief Growth Officer, he led data-driven growth
initiatives for 17Live, Asia’s top livestreaming app, and launched its U.S.
platform as its CEO. Globally, he’s scaled startups to over 100 million users.
