{"product_id":"life-at-the-speed-of-play-launch-products-people-love-hardcover","title":"Life At The Speed Of Play: Launch Products People Love! (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAn unconventional, hands-on guide to turning ideas into\nproducts that matter—and that people love—from the legendary Silicon Valley\npioneer, founder of Zynga, and creator of Stanford Graduate School of\nBusiness’s product management course.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eMark Pincus has been at the forefront of each iteration of\nthe internet. He built the original app company ahead of the mobile app\neconomy and sold virtual goods to the masses long before in-app purchase\ngenerated $85 billion on smartphones. As the founder of Zynga, he brought us\nFarmVille, CityVille, and Words with Friends, launching eight hit games and\nreaching more than a billion users in four years.    \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003ePincus has turned hit-making into a repeatable system,\nbirthing one of his favorite guiding principles that “all new fails”. \u003ci\u003eLife\nat the Speed of Play\u003c\/i\u003e is his framework for moving faster and massively\nincreasing your odds of success. His insights and advice are essential in the\nnew world of AI, where speed of testing and learning defines winners.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eBursting with wit, wisdom, and a core belief in tech’s\nendless capacity, each chapter of \u003ci\u003eLife at the Speed of Play\u003c\/i\u003e contains\nactionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire\npeople with broken resumes,” “protect investors from themselves,” and,\nparadoxically, to “f*** scale” in favor of quality over quantity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eWhat They Don’t Teach You at Harvard Business School\u003c\/i\u003e for\nthe twenty-first century, here is the essential “bible” for entrepreneurs,\nproduct managers, innovators, and anyone who has an idea—digital or analog—that\nthey dream of turning into a reality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eMark Pincus\u003c\/b\u003e is one of the tech industry’s most\nprominent entrepreneurs, known for repeatedly spotting and shaping the\ninternet’s biggest hits. He is best known as the founder of Zynga, the pioneer\nof social mobile games. He graduated summa cum laude with a Bachelor of Science\nin economics from The Wharton School of the University of Pennsylvania and\nearned his MBA from Harvard Business School. A deeply committed father to five\nkids, including a special needs son, he lives in San Francisco. When not\nbuilding products and companies, he can be found in the ocean, surfing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":45368025383119,"sku":"9780063352575","price":39.79,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_d3b2bf66-a656-4014-9f7c-a018e5188fc3.jpg?v=1783330063","url":"https:\/\/popular.baby\/products\/life-at-the-speed-of-play-launch-products-people-love-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}