{"product_id":"kellogg-on-marketing-3e","title":"Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThe ultimate marketing resource from the world’s leading\nscholars\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eFrom the world’s #1 MBA marketing program comes the latest\nedition of \u003ci\u003eKellogg on Marketing\u003c\/i\u003e, presented by Philip Kotler and\nAlexander Chernev. With hundreds of pages of brand-new material on timely\ntopics, like creating value to disrupt markets, defensive marketing strategies,\nstrategic customer management, building strong brands, and marketing in the\nmetaverse, the book explores foundational and advanced topics in marketing\nmanagement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eYou’ll discover a renewed focus on digital transformation\nand data analytics, as well as comprehensive explanations of the strategic and\ntactical aspects of effective marketing. From managing business growth to\nidentifying target customers, developing a meaningful value proposition, and\ndata-driven marketing, every area relevant to marketing professionals is\ncovered by expert contributors possessing unique insights into their respective\ncompetencies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eReaders will also find:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eDiscussions\n     of the unique challenges facing brands in designing and managing their\n     image and techniques for building resilient brands\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eStrategies\n     for creating loyal customers and developing personalization at scale\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eStrategies\n     for designing effective omni-channel marketing platforms\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eStrategies\n     for crafting a successful cross-platform communications campaigns\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eDiscussions\n     on the application of data analytics and artificial intelligence to the\n     creation of successful marketing programs\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003eAn indispensable resource for any professional expected to\ncontribute to their organization’s marketing efforts or business growth, \u003ci\u003eKellogg\non Marketing, \u003c\/i\u003eThird Edition, also earn a place in curricula of the\nbusiness school educating the next generation of business leaders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eALEXANDER CHERNEV\u003c\/b\u003e is a Professor of Marketing at\nthe Kellogg School of Management, Northwestern University. He received PhDs\nfrom Sofia University in psychology and Duke University in marketing. He has\nbeen ranked among the top ten most prolific scholars in the leading marketing\njournals and serves as an area editor and on the editorial boards of many\nleading research journals. Dr. Chernev has written numerous textbooks on the\ntopics of marketing strategy, brand management, and behavioral science, and has\nworked with Fortune 500 companies to reinvent their business models, build\nstrong brands, and gain competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003ePHILIP KOTLER \u003c\/b\u003eis the S.C. Johnson \u0026amp; Son\nDistinguished Professor of International Marketing (emeritus) at the Kellogg\nSchool of Management, Northwestern University. He received his Master’s Degree\nfrom the University of Chicago and a PhD from MIT, both in economics. His\nco-authored book, \u003ci\u003eMarketing Management\u003c\/i\u003e, now in its sixteenth\nedition, is the world’s leading textbook in marketing. Dr. Kotler has published\n90 books and has received numerous awards, including 22 honorary degrees from\nabroad. He has consulted with major companies and has taught extensively abroad.\nDr. Kotler has been a member of The Advisory Board of the Drucker Foundation\nand The Board of Trustees of the School of the Art Institute of Chicago.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44256212058319,"sku":"9781119906247","price":53.36,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_eb0e6034-8b86-43c7-9f8f-4b9f4c28a4d4.jpg?v=1773307198","url":"https:\/\/popular.baby\/products\/kellogg-on-marketing-3e","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}