{"product_id":"innovation-in-action-unlock-curiosity-creativity-and-clarity-with-the-ductri-toolkit-paperback","title":"Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit (Paperback)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eA proven framework to turn your best ideas into lasting\nchange.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eInnovation workshops generate plenty of ideas. What they\ndon't generate is actual change. The problem isn't creativity - it's that most\napproaches don't help you identify the right problem to solve, and they stop at\nideation, leaving you with a whiteboard full of possibilities and no path to\ndelivery.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eInnovation in Action\u003c\/i\u003e introduces the DUCTRI\nToolkit ― a six-phase process (Discovering, Understanding, Creating, Testing,\nResourcing, Implementing) refined through 300+ industry projects over ten\nyears. Developed by innovation researchers and experts Christian Walsh and\nVaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore:\nResourcing and Implementing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eInside, you'll find:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eOver\n     30 field-tested tools with step-by-step guidance on what, why,\n     when and how to use each one\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eReal-world\n     case studies from healthcare, technology, social enterprise and more ―\n     showing innovation in action across products, services and systems in\n     diverse industries\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003ePractical\n     frameworks for building the curiosity, creativity and clarity mindsets\n     that drive lasting change\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003eWhether you're a manager driving innovation, a consultant\nneeding proven client tools, or a leader navigating organisational\nchange, \u003ci\u003eInnovation in Action\u003c\/i\u003e provides a complete path from\nideation to implementation. The tools are practical, the guidance is specific,\nand the approach actually works.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCHRISTIAN WALSH\u003c\/b\u003e is a senior lecturer and\nco-founder of several businesses. He teaches and researches in innovation and\nhelps executive MBA teams make lasting change.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eVAUGHAN BRODERICK\u003c\/b\u003e is an innovation practitioner,\neducator and facilitator who helps startups and organisations navigate complex\nchange.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45796238000335,"sku":"9781394396269","price":37.01,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_e6c138b6-a708-4481-9951-a3534df80180.jpg?v=1787542691","url":"https:\/\/popular.baby\/products\/innovation-in-action-unlock-curiosity-creativity-and-clarity-with-the-ductri-toolkit-paperback","provider":"Popular Bookstore","version":"1.0","type":"link"}