{"product_id":"hbrs-10-must-reads-on-marketing-updated-and-expanded","title":"HBR's 10 Must Reads on Marketing, Updated and Expanded","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003ePut customers at the core of your business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIf you read nothing else on marketing, read this book. We've\nchosen a new selection of current and classic \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles\nthat will help you connect better with your established customers, develop\nofferings that attract new ones, and unlock opportunities for growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThis book will inspire you to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eAlign\n     your sales and marketing teams for maximum impact\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eMeasure\n     the real-world value of customer loyalty\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eBlend\n     human and machine intelligence to manage your brand\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eReap\n     the benefits of psychological targeting, ethically\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eDevelop\n     influencer campaigns that generate real returns\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eBuild\n     a customer strategy around personalization\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003eThis collection of articles includes \"Marketing\nMyopia,\" by Theodore Levitt; \"Net Promoter 3.0,\" by Fred\nReichheld, Darci Darnell, and Maureen Burns; \"Analytics for\nMarketers,\" by Fabrizio Fantini and Das Narayandas; \"Personalization\nDone Right,\" by Mark Abraham and David C. Edelman; \"What\nPsychological Targeting Can Do,\" by Sandra Matz; \"Why CMOs Never\nLast,\" by Kimberly A. Whitler and Neil A. Morgan; \"Are Your Marketing\nand Sales Teams on the Same Page?,\" by Kelsey Raymond; \"How AI Can\nPower Brand Management,\" by Julian De Freitas and Elie Ofek; \"Attract\nNew Customers Without Alienating Your Old Ones,\" by Ryan Hamilton and\nAnnie Wilson; \"Does Influencer Marketing Really Pay Off?,\" by Fine F.\nLeung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier;\n\"The Right Way to Build Your Brand,\" by Roger L. Martin, Jann\nSchwarz, and Mimi Turner; \"Is Your Marketing Organization Ready for What's\nNext?,\" by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and\nShubu Mitra.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHBR's 10 Must Reads\u003c\/b\u003e are definitive collections\nof classic ideas, practical advice, and essential thinking from the pages\nof \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Exploring topics like disruptive\ninnovation, emotional intelligence, and new technology in our ever-evolving\nworld, these books empower any leader to make bold decisions and inspire\nothers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThis \u003cb\u003eUpdated and Expanded\u003c\/b\u003e edition features\nnew, breakthrough articles, additional short-form pieces, and a detailed\ndiscussion guide to give you and your team the tools you need for sustained\nsuccess.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003c\/b\u003e is the leading\ndestination for smart management thinking. Through its flagship magazine, 9\ninternational licensed editions, books from Harvard Business Review Press, and\ndigital content and tools published on HBR.org, \u003ci\u003eHarvard Business Review\u003c\/i\u003e provides\nprofessionals around the world with rigorous insights and best practices to\nlead themselves and their organizations more effectively and to make a positive\nimpact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44919436181711,"sku":"9798892793049","price":39.24,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_b3a11ca0-d379-4eb9-8779-7335d18d0834.webp?v=1773729430","url":"https:\/\/popular.baby\/products\/hbrs-10-must-reads-on-marketing-updated-and-expanded","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}