{"product_id":"everyday-business-storytelling-create","title":"Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Paperback)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eA practical, easy-to-use guide to transform business\ncommunications into memorable narratives that drive conversations—and your\ncareer—forward\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eEveryday Business Storytelling: Create, Simplify,\nand Adapt A Visual Narrative for Any Audience\u003c\/i\u003e, visual storytelling experts\nJanine Kurnoff and Lee Lazarus leverage decades of experience helping\nexecutives at the world's top brands—including Facebook, Nestle, Accenture, and\nMarriot—bring clarity and meaning to their business communications. Whether\nyou're building a presentation, crafting a high-stakes email, or need to\ninfluence decisions in your next meeting with an executive, \u003ci\u003eEveryday\nBusiness Storytelling\u003c\/i\u003e offers an insightful exploration of how to\ndevelop compelling business narratives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eYou'll discover how to use a simple, repeatable framework to\nchoreograph your ideas, data, and insights into an authentic, persuasive story.\nYou'll also find clever visual techniques to help humanize your stories and\nbuild an emotional connection with your audience.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eJust a few of the things you'll learn include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eThe\n     science behind why storytelling is the most effective way to trigger\n     emotion in an audience and how to craft a business narrative that makes\n     your ideas engaging\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eThe\n     four signposts of storytelling and how to identify and weave in your BIG\n     idea to capture attention\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     to craft expert headlines that guide your audience and advance your story\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eEveryday Business Storytelling\u003c\/i\u003e is an\nindispensable guide to making your communications stick in the minds of your\naudience and drive change. If you're a busy, talented businessperson\nresponsible for presentations, one-pagers, emails, or virtual meetings, this\nbook is for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eFor over two decades, Silicon Valley-bred sisters \u003cb\u003eJANINE\nKURNOFF\u003c\/b\u003e and \u003cb\u003eLEE LAZARUS\u003c\/b\u003e have helped teams at the\nworld's top brands—including Facebook, Nestlé, Marriott, T-Mobile, and Medtronic—become\nstrategic visual communicators. As co-founders of The Presentation Company,\nthey are dedicated to helping talented businesspeople in all functions, at all\nlevels, bring clarity and meaning to their ideas and influence decisions\nthrough storytelling.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44256211697871,"sku":"9781119704669","price":53.36,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_85f83806-1584-479b-b438-b5699dcc82c5.jpg?v=1773307189","url":"https:\/\/popular.baby\/products\/everyday-business-storytelling-create","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}