{"product_id":"entrepreneurial-marketing-beyond-profes","title":"ENTREPRENEURIAL MARKETING: BEYOND PROFES","description":"Marketing legend Phil Kotler and his colleagues explain why the conventional \"professional\" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years.  Each chapter starts with a global or regional case study.","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44256211665103,"sku":"9781119835202","price":42.46,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_caf6773e-12c7-455a-a7b7-bcfedb5b87d7.jpg?v=1743135339","url":"https:\/\/popular.baby\/products\/entrepreneurial-marketing-beyond-profes","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}