{"product_id":"disciplined-entrepreneurship-expanded-an","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Expanded \u0026 Updated (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAn expanded \u0026amp; updated version of the award winning\n\u0026amp; bestselling one-stop entrepreneurial book used by hundreds of schools\nglobally that has helped create or make better hundreds of thousands of\nentrepreneurs\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eDisciplined Entrepreneurship Expanded and Updated \u003c\/i\u003estarts\nby combining the timeless and insightful principles of \u003ci\u003eDisciplined\nEntrepreneurship\u003c\/i\u003e with the practical tools found in the \u003ci\u003eDisciplined\nEntrepreneurship Workbook\u003c\/i\u003e into a single, comprehensive package. The\nbook also has been updated with recent developments in the field and examples\nas well as a robust new library of additional resources. Author, entrepreneur,\nprofessor, and Managing Director of the Martin Trust Center for MIT\nEntrepreneurship, Bill Aulet systematically walks readers through exactly how\nto create a successful startup. This book presents a detailed, sequential―but\nnot linear―integrated and proven 24-step framework that any entrepreneur can apply\nimmediately to improve their chances of entrepreneurial success. Readers will\nalso find:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eThe\n     number-one process reason that new ventures fail\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eEntrepreneurship\n     is not an art, but rather a craft that can be learned\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     the best idea or product is no assurance at all that you will win―there is\n     much more\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\nPerfect for aspiring founders and entrepreneurs within existing\norganizations, \u003ci\u003eDisciplined Entrepreneurship Expanded \u0026amp; Updated\u003c\/i\u003e is\nalso an invaluable resource for anyone who has already begun their\nentrepreneurial journey and needs practical, hands-on tools to help them take\ntheir business to the next level.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eBILL AULET \u003c\/b\u003eis the Ethernet Inventors Professor\nof the Practice of Entrepreneurship and the Managing Director of the Martin\nTrust Center for MIT Entrepreneurship. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eHe is a globally recognized award-winning educator and\nauthor on entrepreneurship. Prior to joining MIT, he had a 25-year track record\nof success in business, from his start at IBM to his experience as a serial\nentrepreneur. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eHe started and ran two companies and led a turnaround of a\nthird where he directly raised over $100M and, more importantly, created many\ntimes that in shareholder value. He works around the world with entrepreneurs,\nsmall companies, large companies, and governments to promote innovation-driven\nentrepreneurship.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44253597335759,"sku":"9781394222513","price":59.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_a8831690-b88e-4fb5-ab90-85d47ceff383.jpg?v=1772789977","url":"https:\/\/popular.baby\/products\/disciplined-entrepreneurship-expanded-an","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}