{"product_id":"creativity-inc-the-expanded-edition-overcoming-the-unseen-forces-that-stand-in-the-way-of-true-inspiration","title":"Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThe co-founder and longtime president of Pixar updates\nand expands his 2014 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller on creative\nleadership, reflecting on the management principles that built Pixar’s\nsingularly successful culture, and on all he learned during the past nine years\nthat allowed Pixar to retain its creative culture while continuing to evolve.\u003cbr\u003e\n\u003cbr\u003e\n“Might be the most thoughtful management book ever.”—\u003ci\u003eFast Company\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nFor nearly thirty years, Pixar has dominated the world of animation, producing\nsuch beloved films as the \u003ci\u003eToy Story\u003c\/i\u003e trilogy, \u003ci\u003eFinding\nNemo, The Incredibles, Up,\u003c\/i\u003e and \u003ci\u003eWALL-E,\u003c\/i\u003e which have\ngone on to set box-office records and garner eighteen Academy Awards. The\njoyous storytelling, the inventive plots, the emotional authenticity: In some\nways, Pixar movies are an object lesson in what creativity really is. Here,\nCatmull reveals the ideals and techniques that have made Pixar so widely\nadmired—and so profitable.\u003cbr\u003e\n\u003cbr\u003e\nAs a young man, Ed Catmull had a dream: to make the first computer-animated\nmovie. He nurtured that dream as a Ph.D. student, and then forged a partnership\nwith George Lucas that led, indirectly, to his founding Pixar with Steve Jobs\nand John Lasseter in 1986. Nine years later, \u003ci\u003eToy Story\u003c\/i\u003e was\nreleased, changing animation forever. The essential ingredient in that movie’s\nsuccess—and in the twenty-five movies that followed—was the unique environment\nthat Catmull and his colleagues built at Pixar, based on philosophies that\nprotect the creative process and defy convention, such as:\u003cbr\u003e\nGive a good idea to a mediocre team and they will screw it up. But give a\nmediocre idea to a great team and they will either fix it or come up with\nsomething better.\u003cbr\u003e\nIt’s not the manager’s job to prevent risks. It’s the manager’s job to make it\nsafe for others to take them.\u003cbr\u003e\nThe cost of preventing errors is often far greater than the cost of fixing\nthem.\u003cbr\u003e\nA company’s communication structure should not mirror its organizational\nstructure. Everybody should be able to talk to anybody.\u003cbr\u003e\n\u003cbr\u003e\n\u003ci\u003eCreativity, Inc.\u003c\/i\u003e has been significantly expanded to illuminate the\ncontinuing development of the unique culture at Pixar. It features a new\nintroduction, two entirely new chapters, four new chapter postscripts, and\nchanges and updates throughout. Pursuing excellence isn’t a one-off assignment\nbut an ongoing, day-in, day-out, full-time job. And \u003ci\u003eCreativity, Inc.\u003c\/i\u003e explores\nhow it is done.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44644993106127,"sku":"9780593070109","price":43.55,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_b200badf-c70e-4463-9fe6-9460e330cdc0.jpg?v=1770251613","url":"https:\/\/popular.baby\/products\/creativity-inc-the-expanded-edition-overcoming-the-unseen-forces-that-stand-in-the-way-of-true-inspiration","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}