{"product_id":"click-how-to-make-what-people-want","title":"Click: How to Make What People Want","description":"\u003cp class=\"MsoNormal\"\u003e'The new playbook for building the future. A concise,\nactionable masterclass on design and strategy.' Reid Hoffman, co-founder of\nLinkedIn Ever had a good idea but didn't know how to begin? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThe New York Times bestselling authors of Sprint reveal the\nsmart way to start ambitious projects. Every big project - whether it's\ntechnology, sneakers or a neighbourhood café - requires a big investment to get\ngoing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eUnfortunately, most of them flop. Too many teams waste time,\nmoney and opportunity because they follow the wrong strategy and lose sight of\nwhat really matters: Do people want what you're making? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eAs designers and investors, Jake Knapp and John Zeratsky\nhave helped hundreds of teams bring new products and services into the world.\nClick is their proven system for starting projects the right way, to make\nbetter decisions and move swiftly towards a solution that clicks with\ncustomers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eBuilding on their bestselling book Sprint, this step-by-step\nplaybook is filled with stories from Nike, Microsoft, Google, Slack and the\nfrontiers of AI research, and reveals essential lessons for: defining the\nbasics of a project differentiating it from the competition choosing the best\napproach and proving your strategy Compressing six months of strategy\ndevelopment into just two days, Click will help any team start successful new\nprojects, quickly.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eJake Knapp is cofounder and general partner at Character\nCapital and a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author. Previously,\nhe helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a\npartner at Google Ventures. He lives on Orcas Island in Washington state.\u003cbr\u003e\n\u003cbr\u003e\n\u003c!--[if !supportLineBreakNewLine]--\u003e\u003cbr\u003e\n\u003c!--[endif]--\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eJohn Zeratsky is cofounder and general partner at Character\nCapital and a \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author. Previously,\nJZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which\nwas acquired by Google in 2007, and was a partner at Google Ventures. He lives\nin Milwaukee, Wisconsin.\u003cbr\u003e\n\u003cbr\u003e\nTogether, Jake and JZ are the authors of \u003ci\u003eSprint,\u003c\/i\u003e \u003ci\u003eMake\nTime \u003c\/i\u003eand \u003ci\u003eClick\u003c\/i\u003e, and the creators of the Foundation Sprint\nand the Design Sprint. They have helped more than 300 teams design new products\nand bring them to market, including those at Google, Microsoft, YouTube, Slack,\nUber, and One Medical Group. Their methods for innovation and rapid\ncollaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz,\nHarvard Business School, the University of Oxford, and many other\norganizations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44684650152143,"sku":"9781911709879","price":37.95,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_8f3fdedd-dffb-49e8-8527-4f473520bf77.jpg?v=1773629456","url":"https:\/\/popular.baby\/products\/click-how-to-make-what-people-want","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}