{"product_id":"behind-the-banyan-ho-kwon-ping-on-building-a-global-brand","title":"Behind the Banyan: Ho Kwon Ping on Building a Global Brand","description":"\u003cp class=\"MsoNormal\"\u003eWhile searching for a new holiday home at the age of 32, Ho\nKwon Ping chanced upon an unexpected find during his walk along a beach at Bang\nTao Bay on the island of Phuket. He fortuitously stumbled on a piece of land\nthat was pockmarked with craters, desecrated by decades of tin mining.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eUnlike most who would only see despair, he saw business\npotential. And so began the remarkable story of the Banyan Tree Holdings, one\nof the most iconic hospitality groups in the world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eBehind the Banyan,\u003c\/i\u003e the company's founder\nand executive chairman peels back the layers of the company's successes and\nfailures. Kwon Ping shares how he and his co-founders built a company from\nnearly nothing. From constructing a resort in the mountains of Lijiang in China\nto rebuilding his properties in Phuket after the 2004 tsunami, he opens on the\nhighs and lows over the course of his extraordinary 30-year entrepreneurial\njourney.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn so doing, Kwon Ping delivers powerful insights in how to\ndeal with technological disruptions, build a positive company culture, and\nhandle succession in Asian family businesses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eA must-read for all aspiring entrepreneurs, business\nstudents, resort and spa lovers, \u003ci\u003eBehind the Banyan\u003c\/i\u003e teases and\nteaches important business lessons while delivering an emotional punch through\nmasterful storytelling.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAaron Low \u003c\/b\u003eis an award-winning journalist and\nauthor. Formerly the Deputy Business Editor at \u003ci\u003eThe Straits Times\u003c\/i\u003e,\nhe has covered some of the biggest business stories in Singapore. He is the\nauthor of \u003ci\u003eWind Behind the Sails: The Story of the People and Ethos of\nOCBC\u003c\/i\u003e and one of the writers behind the best-selling \u003cb\u003e\u003ci\u003eThe\nLast Fools: The Eight Immortals of Lee Kuan Yew\u003c\/i\u003e\u003c\/b\u003e. He is also a founding\npartner of content and communications agency The Nutgraf.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUBLISHING CO","offers":[{"title":"Default Title","offer_id":44832713965775,"sku":"9789811291593","price":39.24,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_3d064d20-9cdf-4728-a45a-1ace6a9a0755.webp?v=1770693439","url":"https:\/\/popular.baby\/products\/behind-the-banyan-ho-kwon-ping-on-building-a-global-brand","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}