{"product_id":"aristotles-guide-to-self-persuasion","title":"Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric Can Help You Change Your Life","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eShow yourself who's in charge using the original art of\npersuasion, backed by contemporary pop culture examples that make transforming\nyour habits and achieving goals easy, even fun―from the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling\nauthor of \u003ci\u003eThank You for Arguing\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eRhetoric once sat at the centre of elite education.\nAlexander the Great, Shakespeare and Martin Luther King, Jr. used it to build\nempires, write deathless literature and inspire democracies. Here, Heinrichs\nshows us how these persuasive tools, honed over more than three thousand years\nof use persuading others, can be turned on our most difficult audiences –\nourselves. Using techniques invented by the likes of Aristotle and Cicero and\ndeployed by some of history’s most persuasive characters, we see how rhetoric\ncan convert the gloomiest of situations into positive ones.\u003cbr\u003e\n\u003cbr\u003e\nIllustrated with examples from history and pop culture – Winston Churchill,\nIron Man, Dolly Parton, and the woman who serendipitously invented the\nchocolate chip cookie – \u003ci\u003eAristotle’s Guide to Self-Persuasion\u003c\/i\u003e tests\nthe tools of self-persuasion and asks: Can the same techniques that seduce\nlovers, sell diet books and overturn governments help us achieve our most\ndesired goals?\u003cbr\u003e\n\u003cbr\u003e\nFilled with entertaining and scientific studies that showcase the life-changing\npower of language, \u003ci\u003eAristotle's Guide to Self-Persuasion \u003c\/i\u003ewill\nteach you how to be the most successful person you can be, just by talking to\nyourself.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eJay Heinrichs \u003c\/b\u003eis the bestselling author of \u003ci\u003eThank\nYou for Arguing\u003c\/i\u003e and \u003ci\u003eHow to Argue with a Cat.\u003c\/i\u003e He has\nwritten for dozens of publications, including \u003ci\u003eThe New York Times \u003c\/i\u003emagazine, \u003ci\u003eVice \u003c\/i\u003eand\nthe\u003ci\u003e Huffington Post\u003c\/i\u003e, and won numerous journalism awards. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe has taught persuasion to college and university editors\nat Ivy League universities, NASA, and the Pentagon. He runs the acclaimed blog\nFigarospeech.com, as well as the rhetoric site ArgueLab.com.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44681349300431,"sku":"9780241705735","price":45.78,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_004f9878-e637-4897-a7fd-2cb41c259a93.jpg?v=1772789741","url":"https:\/\/popular.baby\/products\/aristotles-guide-to-self-persuasion","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}