AI is going to change brand strategy and marketing forever. Are you ready?
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem."
Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.
About the Author
Adam Brotman is the cofounder and co-CEO of the strategic consultancy Forum3.
He was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching the company's renowned mobile payment and loyalty platform.
His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.
Andy Sack is the cofounder and co-CEO of Forum3.
He brings more than twenty-five years of entrepreneurial and investment expertise in high tech and finance to this role.
As the founder and managing partner of Keen Capital, he focused on blockchain ventures.
In addition, he is a former adviser to Microsoft CEO Satya Nadella. Sack's successful track record includes leading Techstars Seattle and selling multiple technology companies to giants such as Microsoft and New York Times Digital.
