{"title":"EZ-Link Sumikkogurashi Collection","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/Slider-Banner---Collection-Banner--W-1930-x-H-300px_4278641c-6958-47d8-835b-80c0ac7e2eb8.jpg?v=1787273538\" alt=\"\"\u003e\u003c\/p\u003e","products":[{"product_id":"ez-link-sumikkogurashi-tokage-2d-charm","title":"EZ-Link Sumikkogurashi Tokage 2D Charm","description":"\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eYour favourite Sumikkogurashi friends are now ready to tag along on your daily journeys! ✨\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eIntroducing the new Sumikkogurashi SimplyGo EZ-Link charms:\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eNeko, Tokage \u0026amp; Penguin? 🐾\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eAvailable at all Popular outlets, except Jurong point and ITE campus outlets\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003efor $14.90 each (no top-up value). \u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eTo activate your charm, top it up at a Self-Service Top-Up Machine before pairing it with the SimplyGo app. To learn more about SimplyGo EZ-Link, visit this link! \u003c\/span\u003e\u003ca href=\"https:\/\/ezlink.simplygo.com.sg\/card-charm\/simplygo-ezlink\/\" style=\"\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline;\"\u003ehttps:\/\/ezlink.simplygo.com.sg\/card-charm\/simplygo-ezlink\/\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eTerms and conditions apply.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan id=\"docs-internal-guid-ff73cc77-7fff-a087-c348-ffb49b346edb\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e#SimplyGo #EZLinkbySimplyGo #Sumikkogurashi\u003c\/span\u003e\u003c\/p\u003e","brand":"SIMPLYGO PTE. LTD.","offers":[{"title":"Default Title","offer_id":45755205746895,"sku":"8887736193143","price":14.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_f1cf1fde-3a41-4ef7-bb4f-4eca3794a5dc.jpg?v=1787268783"},{"product_id":"ez-link-sumikkogurashi-penguin-2d-charm","title":"EZ-Link Sumikkogurashi Penguin 2D Charm","description":"\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eYour favourite Sumikkogurashi friends are now ready to tag along on your daily journeys! ✨\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eIntroducing the new Sumikkogurashi SimplyGo EZ-Link charms:\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eNeko, Tokage \u0026amp; Penguin? 🐾\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eAvailable at all Popular outlets, except Jurong point and ITE campus outlets\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003efor $14.90 each (no top-up value). \u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eTo activate your charm, top it up at a Self-Service Top-Up Machine before pairing it with the SimplyGo app. To learn more about SimplyGo EZ-Link, visit this link! \u003c\/span\u003e\u003ca href=\"https:\/\/ezlink.simplygo.com.sg\/card-charm\/simplygo-ezlink\/\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline;\"\u003ehttps:\/\/ezlink.simplygo.com.sg\/card-charm\/simplygo-ezlink\/\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eTerms and conditions apply.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan id=\"docs-internal-guid-ff73cc77-7fff-a087-c348-ffb49b346edb\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e#SimplyGo #EZLinkbySimplyGo #Sumikkogurashi\u003c\/span\u003e\u003c\/p\u003e","brand":"SIMPLYGO PTE. LTD.","offers":[{"title":"Default Title","offer_id":45755205779663,"sku":"8887736193150","price":14.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_a8a8f1ea-bc6f-4a20-879f-d81b062a7754.jpg?v=1787270161"},{"product_id":"ez-link-sumikkogurashi-neko-2d-charm","title":"EZ-Link Sumikkogurashi Neko 2D Charm","description":"\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eYour favourite Sumikkogurashi friends are now ready to tag along on your daily journeys! ✨\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eIntroducing the new Sumikkogurashi SimplyGo EZ-Link charms:\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eNeko, Tokage \u0026amp; Penguin? 🐾\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eAvailable at all Popular outlets, except Jurong point and ITE campus outlets\u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003efor $14.90 each (no top-up value). \u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eTo activate your charm, top it up at a Self-Service Top-Up Machine before pairing it with the SimplyGo app. To learn more about SimplyGo EZ-Link, visit this link! \u003c\/span\u003e\u003ca href=\"https:\/\/ezlink.simplygo.com.sg\/card-charm\/simplygo-ezlink\/\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline;\"\u003ehttps:\/\/ezlink.simplygo.com.sg\/card-charm\/simplygo-ezlink\/\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 12pt; margin-bottom: 12pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003eTerms and conditions apply.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan id=\"docs-internal-guid-ff73cc77-7fff-a087-c348-ffb49b346edb\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"\u003e\u003cspan style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"\u003e#SimplyGo #EZLinkbySimplyGo #Sumikkogurashi\u003c\/span\u003e\u003c\/p\u003e","brand":"SIMPLYGO PTE. LTD.","offers":[{"title":"Default Title","offer_id":45755205812431,"sku":"8887736193167","price":14.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_5bb7287c-eff2-43c8-8a6d-e779156a0d1f.jpg?v=1787268793"}],"url":"https:\/\/popular.baby\/collections\/ez-link-sumikkogurashi-collection.oembed","provider":"Popular Bookstore","version":"1.0","type":"link"}